BRANDING AND WEBSITEINDUSTRYDigital Capture Services (Photography/Videography)
AESTHETICMinimal, Vintage, Swiss Style
Rayout
THE BRIEFDaniel, an expert in the digital capture services field, also sells professional tether cables, and contacted me to rebrand and build a website.
His inspo images included vintage logos, the Alpinist Magazine covers, and race car liveries. Anchoring my design in the Swiss Style from the 50s and 60s, I created a few different logo options that leaned minimal and vintage. We landed on one that looked like RAYOUT was written upon two perspective lines, reminiscent of sun rays.
I also created a brand new website with a few informational pages and a concise e-commerce shop. The whole project took a few weeks, including receiving feedback and jumping on a few phone calls to discuss our options.
DESIGN NOTES: LOGOThe client wanted the logo to be clean, minimal, and vintage-inspired. Upon looking at the inspo images, I thought that the Swiss Style of design would be a great starting point that encompassed the client’s design needs. We explored a few different logo styles and ended up with one that looked like it was written on perspective lines that look like sunrays.
DESIGN NOTES: WEBSITE
