BRANDING AND WEBSITE
INDUSTRY

Mental Health

AESTHETIC

Feminine, Breathable, Calming

Prunella Psychiatry

THE BRIEF

An integrative psychiatrist & psychotherapist Dr. Wong was looking for a way to attract her ideal clients. She wanted her website to highlight her expertise in various therapeutic approaches while maintaining an approachable visual identity.

It was also important for her website to both highlight her Chinese American identity & the lived experiences that come with it, while still feeling like home for her non-AAPI clients.

Together, we updated her branding, improved navigation, and created clearer calls-to-action so that she can get connected to her clients more smoothly.

DESIGN NOTES: WEBSITE

It was important to highlight Dr. Wong’s professional experience and her expertise in mental health, while also feeling accessible to Millennials and Gen Z. We simplified all the call to action buttons to go straight to booking a free consultation with Dr. Wong. A bold and modern serif, paired with a cool monotype, gave the whole site a fresh and memorable look.

DESIGN NOTES: COLORS

There are a lot of blue tones in Prunella’s branding to connect it to the health / mental health industries. Blue can look serious, or even a little sad in the wrong context, so we offset this by sourcing breathable imagery and using warm toned backgrounds. Small details can make the biggest difference in creating an inviting online atmosphere!